There is a huge amount of stories shared with a couch, a table, a chair... Maybe some day they will in an antique shop, or in a squat house… But if it is not a brilliant idea, it will not exist, and my failure will not perpetuate. How many lamps will be lighted tonight, maybe a million? I don’t know…
I have never been interested in the kind of design that does not thrill who it is supposed to because, in the end, emotion is the only engine of a company. This is how I turned clients into friends; this is the way design works.